Autoblog Review: 2010 Mazda3 a tale of two Mazdas
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Racing \ Posted on May 14, 2010, 1:52pm

We can't talk about the new Mazda3 without lovingly gushing over the old Mazda3. Introduced in 2003 and produced until this year, the first generation was a segment buster. For about the same coin as its competitors, the Mazda3 gave you more: More sportiness, more refinement, more space and, being a Mazda, more reliability. The Mazda3 was just a better car. And of course there was the beloved MazdaSpeed3 – aka lightning in a reasonably-priced bottle. For 2010, Mazda has built a new, slightly larger 3 packed with polarizing styling, a bigger engine and more creature comforts. But will the new car bust the segment like its predecessor did?

In our First Drive, we mentioned the styling and how it's either a love it or gag on it proposition. Like many contemporary cars, the new Mazda3 has such complicated surfaces that when seen two-dimensionally via a computer screen, much of the subtlety is lost. Porsche's new Panamera shares a similar fate. In real life, the new Mazda is both flowing and cut. Of course, the big news is the grinning proboscis, which you either love, hate or love to hate. Again, we found it much more acceptable in real life than in photographs, but as with all things aesthetic, your mileage will vary.

Source: autoblog.com

1 Comment

Jeff on 3/6/10
Overall a well written review. I agree with the "smile" being slightly more acceptable in person than in photographs. Overall the 2010 has a lot of really nice improvements over the previous generation and those sentiments would likely be stronger if I was of the female persuasion. Alas, I am of the male and the smiley face and red printed fabric aren't exactly my cup of tea. With an aftermarket grill and some racing seats, some coilovers and a few other tweaks the 2010 could become a real beast style-wise.

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